Search results for "artistic innovation"
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L’impact de l’incongruence d’un produit culturel nouveau sur l’acceptabilité d’une innovation artistique : un cadre théorique
2018
In this research, we agree with the definition of artistic innovation as a new product/service (or a new feature of a product/service) that breaks existing artistic conventions. As a result, artistic innovations can be perceived as incongruous by consumers. Congruence/incongruence expresses a correspondence or a non-correspondence between two entities, which can be an object and the schema that it evokes (Meyers-Levy and Tybout, 1989) and/or two or more elements contained in an object (Mandler 1982). On theother hand, a perception of incongruence may elicit a feeling of dissonance in people, relying on the theory of cognitive dissonance. This defines it like the negative affective state cau…
The impact of artistic innovation on the public’s dispositions of the opera: a cultural dissonance approach
2019
International audience